Problem: Adults avoid drinking milk due to its association with children.
Insight: Some adults do painful, uncomfortable, or embarrassing things in the name of health or beauty.
Solution: Present milk as the easier way to achieve similar results.
Problem: Awareness about the true impact of arthritis is low.
Insight: Arthritis is misconceived as an old person's disease.
Solution: Confront the assumptions with the shocking truth.
Problem: Stagecoach is facing massive workforce shortages because Gen Z is not interested in bus driving.
Insight: Gen Z struggles to make real connections amid the rise of online social interactions, leading to over half of them being single.
Solution: Show Gen Z that bus driving connects more than just stops.
Problem: Levi’s needs to remind people why they are the first choice for jeans.
Insight: Women’s pockets are tiny compared to men’s, creating an issue where even ‘pocket-sized’ things like phones don’t fit.
Solution: A campaign calling out the size of pockets, and showing what happens when things don’t fit.
Problem: Tuborg wants to release young people from negative pressure.
Insight: Gen Z feels an intense pressure to be perfect because of the curated, filtered lives seen on social media.
Solution: A campaign where Tuborg celebrates their imperfections by removing their own filters.
